About us

Elaina Huffman

Hello!  I am a wife and mother of three amazing children and reside in Overland Park, KS.  I have always been an entrepreneur and simply have wanted to just make positive footprint in this life.

Here is how Inner Feelings was born.  I love to wear ball caps whether to a ball game, casual look or simply because I am having a bad hair day!   One particular day I was shopping for a specific hat and found the "style" of what I loved...but on different hat I loved the "design" that was on it.   So, that day my brain went into entrepreneur mode.  I thought,  why can't I have both?   More importantly, I love the look and feel of this hat and how cool would  it be to be able to change up the design!  So after weeks of brainstorming and sketches, the interchangeable patches using the velcro attachment was the perfect fit!  

Now feeling empowered and inspired, I launched Inner Feelings - Words on a Mission, with the intent of creating a line of products that could express one's "feelin'" for the day to supporting their favorite sports team.  The Signature Starter Set is the flagship line that can has had incredible growth.  This comes with the signature black and grey distressed hat and the patches included are: feelin' Happy, feelin' Blessed, feelin' Strong, feelin' Brave, and my signature "if." logo. Why did I start with those "feelings"?  Because I truly feel they all are such different emotions, but create the same state of confidence and purpose!  You just feel proud to wear them!

I am so excited for the unlimited possibilities and I feel the best is yet to come!  I know I cannot change the world, but I can help change how people feel about themselves and begin to help grow a new generation of confident leaders!  


Kari Burkholder
Creative Director

 Hi there! I am a mom of two amazing boys and live in Olathe, KS with my kiddos, loving boyfriend and 2 crazy cats. I am a self-taught artist and graphic designer specializing in stationery & product design. I met Elaina while networking our separate businesses in the winter of 2010 and we hit it off and did several projects together. 

When she approached me about helping her with Inner Feelings, I just knew I had to be a part of it. I have always wanted to create products that hold significant meaning and inspire others to make a difference. With this company, I know that we can create the change that we want to see in the world and inspire others to do the same.


Our mission is to provide empowering products and use the proceeds to fund the efforts to build confidence, leadership skills, and develop inner beauty in young girls today.

Your purchase and support of an Inner Feelings product will help support this movement.

Thank you for your purchase and please share and spread the love!